conjoint analysis

/kənˌdʒɔɪnt ə'næləsɪs/ noun
a research method aimed at discovering the best combination of features for a product or service, e.g. price and size

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • conjoint analysis — UK US noun [C or U] MARKETING ► a way of finding out which particular combination of features, for example of a product or a service, is more important to someone than other combinations: »Conjoint analysis is based on the fact that the relative… …   Financial and business terms

  • Conjoint analysis — See also: Conjoint analysis (in marketing), Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation. Conjoint analysis, also called multi attribute compositional models or stated preference analysis, is a statistical technique… …   Wikipedia

  • conjoint analysis — Gen Mgt a research method aimed at discovering the most attractive combination of attributes, including price, package style, and size, for a product or service. In conjoint analysis, respondents express their preferences by filling in a… …   The ultimate business dictionary

  • conjoint analysis — A statistical method that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes. The technique is based on the premise that products and services are made up …   Big dictionary of business and management

  • Conjoint analysis (marketing) — See also: Conjoint analysis, Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation. Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an… …   Wikipedia

  • Conjoint analysis (in marketing) — NOTOC Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual Product or Service. The objective of conjoint analysis is to determine what combination of a… …   Wikipedia

  • Conjoint analysis (healthcare) — See also: Conjoint analysis (in marketing), Rule Developing Experimentation Contents 1 Why conjoint in healthcare market research? 2 Traditional conjoint models 3 Prescription based conjoint model …   Wikipedia

  • Conjoint analysis (in healthcare) — See also: Conjoint analysis (in marketing), Rule Developing Experimentation Why conjoint in healthcare market research?Pharmaceutical manufacturers need deeper and deeper market information they can rely on to make the right decisions and to… …   Wikipedia

  • Conjoint-Analyse — (CONsidered JOINTly – „ganzheitlich betrachtet“), auch Verbundmessung, Conjoint Measurement, Conjoint Analysis, multi attribute compositional models, Trade Off Analyse, ist eine multivariate Methode, die in der Psychologie entwickelt wurde. Dabei …   Deutsch Wikipedia

  • Conjoint Measurement — Conjoint Analysis, Verbundmessung; Verfahren zur Erklärung von Präferenzen aufgrund von Einzelurteilen (⇡ multivariate Analysemethoden). Ziel ist herauszufinden, welche Bedeutung einzelne Eigenschaften eines Produktes (z.B. Farbe, Geruch, Preis… …   Lexikon der Economics

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.